programs@tei.sg

ONE-DAY CHINA SOCIAL MARKETING WORKSHOP-WECHAT, TIKTOK-SG

LOCATION: SINGAPORE

MEDIUM: IN PERSON

www.tei.sg

Overview

Companies would do well to take advantage of China’s push toward digital transformation as a means to fuel even more rapid expansion, as the country is keen to foster the expansion of its digital economy. As more and more firms jump on the bandwagon to reach China’s massive social media audience, the platforms’ popularity is generating buzz outside of China.

Discover the ins and outs of using WeChat, TikTok, and Xiaohogshu (Little Red Book), three popular Chinese social media platforms, to attract and convert users in this intensive one-day course. Investigate which platform content is most effective for reaching specific types of customers in order to get high conversion rates. Get your brand ready for WeChat, TikTok, and Xiaohongshu with the help of this masterclass. It will walk you through each stage. If you’re just starting off, this seminar is for you.

Social media platforms & Learning Outcomes covered in the workshop

WeChat

• Become proficient in all aspects of the WeChat app. Make the most of WeChat's features to achieve your business objectives by reading these helpful advice.
• Learn everything you need to know to develop detailed WeChat campaigns.

Marketing Efforts

Find out how Xiaohongshu, WeChat, and TikTok may help your brand's marketing efforts.

Tik Tok

• Learn what makes some TikTok content more popular than others. Find out when your followers are most active online so you can post when they're most interested. Discover the secrets to making successful TikTok ads.

What works & What does'nt

Investigate the compelling reasons why local and multinational firms should begin implementing a strong social marketing strategy in the China market. Find out what works and what doesn't when it comes to social media advertising.

Xiaohongshu (Little Red Book)

• Research Xiaohongshu's Southeast Asian market target demographic.
• Take a look at the gear you'll need to boost app engagement right now.

Southeast Asia Market

Discover real case studies sharing on local and global brands that have successfully implemented China social media channel for Southeast Asia market. Adopt the step-by-step toolkit in preparing brands to engage the ultra-rich China businesses that are coming into Singapore.

Who Must Attend

Mid to senior level professionals who are responsible for executing an integrated social media marketing strategy, and decision makers of the brands, including the following functions:

Business Owner
Chief Marketing Officer
Social Media
Digital Marketing
Online Marketing
Cross-border Marketing

No prior knowledge on how to navigate the social platforms is required.

Perfect for beginners.

Mr. Dave Phua

Corporate Trainer & Marketing Consultant

Managing Director-Training Edge International Pte Ltd

Dave specializes in marketing on WeChat and TikTok. She has launched dozens of media platforms.

She has successfully capitalized on emerging marketing trends on multiple occasions, boosting the profile and reputation of the marketing organization through the use of personalized procedures and algorithms based on market data. Numerous local and multinational companies have put these strategies to the test.