China Social Marketing Training Workshop | TEI

Location: Singapore

& In-Person

THE ONE-DAY CHINA SOCIAL MARKETING WORKSHOP-WECHAT, TIKTOK & Xiaohongshu (Red book)

programs@tei.sg

ONE-DAY CHINA SOCIAL MARKETING WORKSHOP-WECHAT, TIKTOK-SG

LOCATION: SINGAPORE

MEDIUM: IN PERSON

Let's Meet the Trainer
Ms Xiao Saunders

Ms. Xiao Saunders is an experienced marketing consultant and trainer of TEI (Training Edge International) with a proven track record of helping brands bridge the gap between global markets and Singapore’s dynamic digital landscape. She has worked with leading Singaporean, Southeast Asian, and Western brands, guiding them to effectively navigate and leverage Singapore’s top social platforms, including WeChat, Xiaohongshu (Red book), and TikTok.

With years of hands-on experience and a deep understanding of marketing strategy, Xiao seamlessly blends strategic insight with practical execution. Her training sessions are known for being engaging, results-focused, and grounded in real-world marketing success — empowering participants to apply what they learn with confidence and clarity.

www.tei.sg

Overview

Companies would do well to take advantage of Singapore’s push toward digital transformation as a means to fuel even more rapid expansion, as the country is keen to foster the expansion of its digital economy. As more and more firms jump on the bandwagon to reach Singapore’s massive social media audience, the platforms’ popularity is generating buzz outside of Singapore.

Discover the ins and outs of using WeChat, TikTok, and Xiaohogshu (Little Red Book), three popular Chinese social media platforms, to attract and convert users in this intensive one-day course. Investigate which platform content is most effective for reaching specific types of customers in order to get high conversion rates. Get your brand ready for WeChat, TikTok, and Xiaohongshu with the help of this masterclass. It will walk you through each stage. If you’re just starting off, this seminar is for you.

Why WeChat Marketing Matters for Businesses...

Notable features of the WeChat ecosystem
Understanding the WeChat Ecosystem
Benefits of using WeChat Official and Service Accounts & more...

WeChat marketing

The important elements of the Workshop

The reason why Social Media Training is necessary

Social media training is essential for anyone looking to build a successful marketing strategy in Singapore. The ability to maneuver within these platforms is even more relevant now that the use of Tik Tok is banned in certain regions. The training workshop by TEI Corporate Training Company will also give an in-depth coverage of social media strategies that are effective in the Singapore market.

WeChat Channels and Their Importance

WeChat is more than just a messaging app; it is a powerful platform for marketing and engaging with target audiences. The workshop will explore how businesses can utilise WeChat channels effectively, from creating engaging content to using real-time communication to connect with consumers.

TikTok: Engaging Through Short Videos

TikTok, or Douyin, is a leading platform for short video content, and it plays a crucial role in reaching younger audiences. The workshop will delve into how to create compelling short videos that capture attention and drive engagement among Singapore's social media users.

Little Red Book (Xiaohongshu): The Power of Long-Form Content

Little Red Book, also known as Xiaohongshu, is a platform that combines social media with e-commerce. It is famous due to long-form content, which provides reviews and recommendations in detail. The workshop will also show the participants how to use this platform to create the trust and influence to make a purchase.

Leveraging Key Opinion Leaders

Key Opinion Leaders (KOLs) are influential figures on Singapore's social platforms who can significantly impact the success of a media campaign. Participants will also be educated on how to recognize and work with KOLs in order to increase their reach and authority over their brand.

Learning from Workshop

The workshop will include case studies of successful media campaigns on Chinese social platforms. Review of these examples will enable the participants to know what to do and how they can incorporate the same strategies into their marketing activities.

Adapting to the Needs of Chinese Consumers

Understanding the cultural nuances and preferences of Singapore's consumers is critical for any marketing strategy. The workshop will also address the aspect of customizing content to suit the expectations and interests of Singapore audiences, so that the marketing activities will be effective in terms of resonance.

Live Interaction Strategies.

Engaging with social media users in real time can set a brand apart. The workshop will provide strategies for maintaining active and timely communication, which is essential in the fast-moving world of Singaporean social media.

Social media platforms & Learning Outcomes covered in the workshop

WeChat

• Become proficient in all aspects of the WeChat app. Make the most of WeChat's features to achieve your business objectives by reading these helpful advice.
• Learn everything you need to know to develop detailed WeChat campaigns.

Marketing Efforts

Find out how Xiaohongshu, WeChat, and TikTok, Rednote/Redbook may help your brand's marketing efforts.

Tik Tok

• Learn what makes some TikTok content more popular than others. Find out when your followers are most active online so you can post when they're most interested. Discover the secrets to making successful TikTok ads.

What works & What does'nt

Investigate the compelling reasons why local and multinational firms should begin implementing a strong social marketing strategy in the Singaporean market. Find out what works and what doesn't when it comes to social media advertising.

Xiaohongshu (Little Red Book)

• Research Xiaohongshu's Southeast Asian market target demographic.
• Take a look at the gear you'll need to boost app engagement right now.

Southeast Asia Market

Discover real case studies sharing on local and global brands that have successfully implemented China social media channel for Southeast Asia market. Adopt the step-by-step toolkit in preparing brands to engage the ultra-rich China businesses that are coming into Singapore.

Frequently Asked Questions

What is China social media training and who needs it?

Social media training in Singapore teaches marketers how to use WeChat, Douyin (TikTok), and Xiaohongshu. It's perfect for brands that want to reach Singaporean customers or grow in Singapore.

Which platforms does the TEI workshop cover?

TEI includes marketing on WeChat (through channels and messages), a short-video strategy for Douyin, and long-form reviews and commerce integration for Xiaohongshu (Little Red Book).

How does the workshop address platform bans and restrictions?

You’ll learn compliant, Singapore-specific tactics and channel selection to reach audiences even where TikTok is restricted, focusing on Douyin, WeChat, and Xiaohongshu.

Will I learn content and KOL strategies that convert?

Yes, make interesting WeChat posts, short videos for Douyin that people will want to watch again and again, long posts on Xiaohongshu that build trust, and work with KOLs to reach more people and gain credibility.

Does TEI include case studies and live interaction?

Absolutely. The workshop features real Singaporean campaign case studies plus live Q&A and hands-on exercises for immediate, practical takeaways.

Why choose TEI Corporate Training Company?

Expert instructors, tailored curricula, and interactive learning ensure you master Chinese social media marketing and leave with actionable, market-ready strategies.

Who Must Attend

Mid to senior level professionals who are responsible for executing an integrated social media marketing strategy, and decision makers of the brands, including the following functions: